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Research papers

From market research to marketing research and development

The world’s top ten pharmaceutical companies continue to reorient their strategies toward greater focus on core therapeutic segments and continuous improvement of efficiency in the development and marketing of their new chemical entities (NCE)....

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Kenneth G. Watson, Andre Boer
June 15, 1997
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Citation

Watson and Boer (1997a, June 15). From market research to marketing research and development. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/from-market-research-to-marketing-research-and-development


Research papers

Japan in Europe

The pharmaceutical industry is undergoing rapid change. With governments focusing more and more on healthcare cost control, many companies face a strategic problem in maintaining their profitability. Traditional strategies such as globalisation and...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Kenneth G. Watson
June 1, 1994
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Citation

Watson, K. G. (1994a, June 01). Japan in Europe. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/japan-in-europe